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With revenue from Location-Based Services forecast to reach $12bn by 2013, and nearly 1/3rd of all new mobile handsets expected to ship with GPS this year, mobile network operators and "Over The Top" web services providers are looking to rapidly develop and launch enriched mobile services that take advantage of location and presence capabilities.
This whitepaper explores the different types of services that can take advantage of location and presence awareness, and considers their unique requirements for data management. A solution is then presented, based on MySQL Cluster, that allows operators to fully leverage the market opportunity and differentiation presented by these new services.