Online travel is the largest segment of e-commerce, but a lot more people
'Look' than 'Book'. The majority of visitors are 'Lookers' who are
researching fares and schedules for flights, hotels, vacation packages, and
more. Organizations that are building-out their IT infrastructure using
high-cost proprietary software and hardware to serve the growing population
of 'Lookers' are feeling the pain of soaring costs. On the other hand,
leading online travel retailers such as Sabre Holdings who have taken the
initiative to migrate to MySQL and the open source LAMP stack have been able
to save millions of dollars.
This paper will explore techniques for helping Online Retailers
cost-effectively manage their "Look to Book" ratios.
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