M1 Deploys MySQL Cluster Carrier Grade Solution from hSenid to Improve Telecom Subscriber Revenue

The mobile communications market in Singapore is highly competitive and is under continuous pricing pressure, which required M1 to find new ways to generate more revenue while controlling costs. Using MySQL Cluster, hSenid developed RewardsPlus, an application that enables M1 to quickly implement promotional campaigns and loyalty programs to reduce subscriber churn.

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