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As broadband penetration and consumer online spending continue to rise rapidly, so does affiliate marketing as an essential channel for driving customer acquisition. In an affiliate marketing scenario, advertisers seek affiliates among the most trafficked websites, place banner advertisements and pay for click-throughs or closed sales arriving from this channel. Major advertisers have come to see affiliates as an extension of their own sales force, referring potential customers to their sites and building revenue from increased sales. In the United Kingdom, sales from affiliate network channels rose 100% between 2004 and 2005, a trend that continued during 2006.